“In the Beginning there was… Howard the Duck!”, I wonder if Wilard Huyck and George Lucas were anticipating the future success of Marvel studios when they decided to utter these lines in such a biblical fashion. Perhaps they thought that Howard would bring a new era of comic motion pictures that were non stop blockbusters that would cater to both adults and children alike. “Howard the Duck” was, in every sense, the furthest it could possibly be from this picture of family entertainment.
“Guardians of the Galaxy” presents new ideas to the blockbuster strategy, or at the very least, Marvel’s take on how to effectively make blockbuster movies. With “Guardians” we see that Marvel doesn’t just insist on playing it safe with their tried and tested franchises, namely anything to do with “The Avengers”. I knew before sitting down to watch the film that if it is received positively by the general audience then perhaps more than just Marvel studios will be given the green light to really try something new and to at the very least be able to take themselves less seriously once in a while. If the optimist inside hadn’t shrivelled up and wasted away whilst watching “The Amazing Spider-Man 2”, I would tell you that “Guardians of the Galaxy” is sure to give way to a glorious era of a new breed of blockbuster, which is still recognisable as such with the action and the visuals but with just more of a difference. Whether it will or not I can’t say, but “Guardians of the Galaxy” is certainly different and refreshingly so, fingers crossed for the future.